Wednesday, 14 October 2015

Online MBA : Advertising 101 Concept Videos

Advertising 101 Concept Videos


Concept 1 : What is a brand?




Concept 2 : Understanding the difference between a product and a brand


CONCEPT 3: BRAND BUILDING ROADBLOCKS


CONCEPT 4 : BRAND TOUCHPOINT 



Concept 4 : Part 2 Cont'd Concept Of Brand Touch points - By Gayatri Thampi



Concept 5 : Understanding Brand Architecture




Concept 6 : Portfolio Roles in brand architecture



Concept 7 : System of Brands 




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