Wednesday 14 October 2015

Online MBA : Advertising 101 Concept Videos

Advertising 101 Concept Videos


Concept 1 : What is a brand?




Concept 2 : Understanding the difference between a product and a brand


CONCEPT 3: BRAND BUILDING ROADBLOCKS


CONCEPT 4 : BRAND TOUCHPOINT 



Concept 4 : Part 2 Cont'd Concept Of Brand Touch points - By Gayatri Thampi



Concept 5 : Understanding Brand Architecture




Concept 6 : Portfolio Roles in brand architecture



Concept 7 : System of Brands 




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2 comments:

  1. Rita Dev13 July 2021 at 01:33

    Thanks for this explaining this info. I found this info very useful for myPGDM in HR

    ReplyDelete
  2. Manas24 October 2023 at 23:27

    This comment has been removed by the author.

    ReplyDelete

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