Marketing Management - Online MBA Certified Program
Program Objective :
The main objectives of this course are to improve your ability to:
Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
Develop effective marketing strategies to achieve organizational objectives.
Design a strategy implementation program to maximize its chance of success.
Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.
Topics Covered:
Marketing Management: A Historical PerspectiveCreating and Delivering Customer Value
Marketing Planning
Demand Measurement and Forecasting
Marketing Information System and Marketing Research
The Environment for Marketing Decisions
Indian Marketing Environment
Consumer Behavior
Organizational Buyer Behavior
Market Segmentation ,Targeting and Positioning
The Marketing of Services
Developing Pricing Strategies and Programs
Integrated Marketing Communication
Sales Management
Non-Profit Marketing
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