Social Media Marketing - Online MBA Certified Program

Social Media Marketing - Online MBA Certified Program

Program Objective :

The Certificate in Social Media Management enables professionals tasked with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations. An integrated and multi-channel social media strategy is now a must-have for organizations seeking to achieve their missions or business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth. As the value of "earned media" - word-of-mouth recommendations from friends, family, and news articles - rises because it is trusted more than "paid media", all organizations,whether mission-driven or profit-driven,must learn to shape the public conversation about their products, services, or missions.

Topics Covered:

Introdution to social media marketing
Introduction to twitter
Introduction to face book
The 11 most common mistakes on social media marketing
Bloging
Linkedin
Slideshare
Roi of social media