Social Media Marketing - Online MBA Certified Program
Program Objective :
The Certificate in Social Media Management enables professionals tasked with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations. An integrated and multi-channel social media strategy is now a must-have for organizations seeking to achieve their missions or business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth. As the value of "earned media" - word-of-mouth recommendations from friends, family, and news articles - rises because it is trusted more than "paid media", all organizations,whether mission-driven or profit-driven,must learn to shape the public conversation about their products, services, or missions.
Introdution to social media marketing
Introduction to twitter
Introduction to face book
The 11 most common mistakes on social media marketing
Roi of social media