Online MBA Degrees : Masters Business Administration : Executive MBA Programs : Distance Learning

Wednesday, 14 October 2015

Online MBA : Advertising 101 Concept Videos

Advertising 101 Concept Videos

Concept 1 : What is a brand?

Concept 2 : Understanding the difference between a product and a brand

CONCEPT 3: BRAND BUILDING ROADBLOCKS

CONCEPT 4 : BRAND TOUCHPOINT

Concept 4 : Part 2 Cont'd Concept Of Brand Touch points - By Gayatri Thampi

Concept 5 : Understanding Brand Architecture

Concept 6 : Portfolio Roles in brand architecture

Concept 7 : System of Brands

Sunday, 11 October 2015

Project Management Specialist - Online MBA Certified Program

Program Objective:

Project management is the art of managing the project and its deliverables with a view to produce finished products or service. Unless there is a structured and scientific approach to the practice of management, organizations would find themselves adrift in the ocean and hence would be unable to meet the myriad challenges that the modern era throws at them. Hence, organizations must realize the importance of project management & more organizations must take the practice of project management seriously.

Topics Covered:

Project Management overview
Project Management process
Project Initiation
Project Appraisal
Project Financial Analysis
Project Scope Management
Project Scheduling
Project Costs and Control
Project Procurement Management
Project Implementation & Control

Production and Operations Management Specialist - Online MBA Certified Program

Program Objective:

There are compelling reasons for studying production and operations management. One is that 50 percent or more of all jobs are in operations management or related fields. Also, recall the image of a business organization as a car, with operations as its engine. In order for that car to function properly, all of the parts must work together. So, too, all of the parts of a business organization must work together in order for the organization to function successfully.

Topics Covered:

Product and product design
Process selection and design
Capacity design and planning
Facility planning and layout
Forecasting techniques
Managing for quality
Aggregate planning
Supply chain, MRO and operations scheduling
Productivity
Work analysis and job design
Lean manufacturing
Project management

Supply Chain Management Specialist - Online MBA Certified Program

Program Objective:

Supply Chain Strategies are the critical backbone to Business Organizations today. Effective Market coverage, Availability of Products at locations which hold the key to revenue recognition depends upon the effectiveness of Supply Chain Strategy rolled out.

Topics Covered:

Supply chain structure
Drivers
Decision environment
Strategy
Transportation
Network decisions
Key balancing issues
Sourcing
Tactical planning
Inventory management
Operational aspects

Certificate in Essential Managerial Skills - Online MBA Certified Program

Essential Managerial Skills - Online MBA Certified Program

Program Objective :

Essential Management Skills” will provide you with an excellent foundation in all of the skills and behaviours required to be an outstanding manager. Learn how to be a master communicator and how to get your point across in a clear, concise and positive manner. Learn how to make small talk with strangers, the importance of non-verbal communication and how to influence others to see your point of view so that you sell your idea effectively! Learn what makes people tick and what gets them out of bed in a morning and how to use this to your advantage. Learn how to elicit your staff’s motivations, values and beliefs and how to tailor your communications with them to motivate them to do an outstanding job in all that they do.

Topics Covered:

Strong work ethic
Possitive attitude
Good communication skills
Time management
Problem solving
Team player
Ability to accept and learn from criticism
Flexibility adaptability
Working well under pressure
Work expertise

Managing Finance - Online MBA Certified Program

Program Objective :

It is now generally accepted that managing finance is an important requirement for managers across all business functions. Managing finance will provide the theoretical framework and skills that accountants and financial managers need to cope with an increasingly complex and global accounting environment.

Topics Covered:

Finance for Large Business
The Cost of Finance
The Management of Debtors-Creditors-Stock-Cash and Bank Accounts
Financial Statement
Evaluation of Financial Performance - Profitability & Return of Capital
Analysis of Costs
Budgets
Factors affecting Pricing Policy
Price Elasticity of Demand & Various approaches to Pricing
Investment & Project Appraisal

Foundations Of Entrepreneurship - Online MBA Certified Program

Program Objective :

The purpose of this course is to introduce the students to those basic thoughts, skills, and ideas that are common to new ventures. The course is taught by leading the students through the process of finding and developing an idea and summarizing what they discover and conclude in a "business concept plan." This course will include an introduction to major business concepts, including strategy, finance, and industrial organization. No prior coursework will be required in order to understand the concepts presented in the class.

Topics Covered:

Foundations of entreperneurship
Introduction-foundations of entreperneurship
Business model generation
Bootstrap finance introduction
Financial perspective introduction
Marketing for entrepreneurs overview
Industry analysis - overview
Business plan - overview
Venture capital - overview
Managing growth - outline
Disruptive technologies - overview

Certificate in Business Strategy - Online MBA Certified Program

Program Objective :

This course will enable to learn and actively and critically apply business strategy concepts to diagnose, manage, design and change commonly faced challenges by organisations. Concepts of consulting will be also analysed to provide students with a strong understanding of strategic approaches for managing consulting projects and managing clients.

Topics Covered:

Objectives of Business Strategy
The External Environment
Internal Analysis
Strategic Positioning - I
Strategic Positioning - II
The Planning Framework
Different Approaches to Strategic Planning
Strategy Evaluation
Strategy Selection
Communication
Managing Projects
Review and Monitoring

Business Law - Online MBA Certified Program

Program Objective :

This course is designed to provide the student with knowledge of the legal environment in which a consumer operates, to provide the student with knowledge of the legal environment in which a business operates, and to provide the student with knowledge of legal principles.

Topics Covered:

Business and Its Environment
Meaning and Nature of Law
Law of Contract
Contracts of Guarantee and Indemnity
Contracts of Bailment and Pledge
Contracts of Agency
Law of Partnership
Law of Sale of Goods
Law of Negotiable Instruments
The Consumer Protection Act, 1986
The Competition Act, 2002
The Information Technology Act, 2000
The Copyright Act, 1957

Managing the Human Resource in the 21st Century - Online MBA Certified Program

Program Objective :

This course provides a critical and academic assessment of the Human Resource Management (HRM) approach and its application by employers in the context of significant structural and contextual change in the world of work and employment. Particular attention is paid to understanding issues of responsibility and sustainability in HR management.

Topics Covered:

The Development of HRM
Human Resource Planning
Recruitment
Selection
Reward Management
Monitoring and Managing Performance
Exit Rights and Procedures
Perspectives on HRM
Flexibility
Equal Opportunities
Welfare, Health and Safety
International & Cross Cultural HRM
Learning and the organisation
Training and Development
Industrial Relations Process

Social Media Marketing - Online MBA Certified Program

Program Objective :

The Certificate in Social Media Management enables professionals tasked with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations. An integrated and multi-channel social media strategy is now a must-have for organizations seeking to achieve their missions or business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth. As the value of "earned media" - word-of-mouth recommendations from friends, family, and news articles - rises because it is trusted more than "paid media", all organizations,whether mission-driven or profit-driven,must learn to shape the public conversation about their products, services, or missions.

Topics Covered:

Introdution to social media marketing
Introduction to twitter
Introduction to face book
The 11 most common mistakes on social media marketing
Bloging
Linkedin
Slideshare
Roi of social media

Marketing Management - Online MBA Certified Program

Program Objective :

The main objectives of this course are to improve your ability to:

Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
Develop effective marketing strategies to achieve organizational objectives.
Design a strategy implementation program to maximize its chance of success.
Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.

Topics Covered:

Marketing Management: A Historical Perspective
Creating and Delivering Customer Value
Marketing Planning
Demand Measurement and Forecasting
Marketing Information System and Marketing Research
The Environment for Marketing Decisions
Indian Marketing Environment
Consumer Behavior
Organizational Buyer Behavior
Market Segmentation ,Targeting and Positioning
The Marketing of Services
Developing Pricing Strategies and Programs
Integrated Marketing Communication
Sales Management
Non-Profit Marketing

Statistical Tools in Decision Making - Online MBA Certified Program

Program Objective :

The objective of this course is to frame business problems in appropriate statistical terms in order use data to make better decisions. The students will learn to make sense of data along with the basics of statistical inference and regression analysis and their hands-on implementation using software. They will develop critical and integrative thinking in order to communicate the results of the analysis clearly in the context of the problem

Topics Covered:

Revision of Basic Mathematical Techniques
Equattions & Graphs
Data Presentation & Measurement of Location & Dispersion
Probability
Frequency Distributions The Normal Curve and Sampling
Decision Making
Linear Programming
Regression and Time Series
Project Management and Network Analysis
Financial Mathematics

International Human Resource Management - Online MBA Certified Program

Program Objective :

This course aims to introduce the study and practice of International Human Resource Management (IHRM). HRM has developed from personnel management, but instead of concentrating primarily on the hiring and firing of staff, it is the strategic and coherent approach to the overall management of an organisation’s most valued assets – the people working there who contribute to the objectives of the business. Its main aim is to develop personnel policies that improve employee relations at work. This course will, therefore, begin with an examination of the history and nature of Human Resource Management, before embedding it in its international context.

Topics Covered:

The Everlasting Environment of Intl. HRM
The Organization Context
HRM: Sustaining International Business Operation
Staffing for International Assignments
Expatriate Training and Development
Global Compensation Practices
Repatriation and the career beyond
HRM in the host country
International Practices in Industrial Relations
IR Trends in MNCs
Performance Management
IHRM trends and future Challenges

Quantitative Techniques - Online MBA Certified Program

Program Objective :

This course enables the students to know the scientific approach to decision making when solving business problems. Several methods are introduced in applying mathematics to solve management problems quantitatively. The determination of the most efficient use of limited resources in maximizing some measure of benefits could be solved using the graphical method or algebraic method.

Topics Covered:

Formulation and graphical method
Simplex method
Transportation model
Assignment model
Network analysis pert-cpm
Sequencing
Replacement models
Queuing theory
Game theory
Simulation

Business Maths & Stats - Online MBA Certified Program

Program Objective :

This course emphasizes performance of common computations found in the various functional areas of business. Students will use graphs, equations, ratio and proportion, percentage, and measurement systems to solve typical business problems such as the calculation of trade and cash discounts, markups, taxes, employee compensation, simple and compound interest, depreciation, inventory valuation, bonds and stocks, basic financial statement analysis, and business statistics.

Topics Covered:

Revision of Basic Mathematical Techniques
Equations & Graphs
Data Presentation & Measurement of Location & Dispersion
Probability
Frequency Distributions The Normal Curve and Sampling
Decision Making
Linear Programming
Regression and Time Series
Project Management and Network Analysis
Financial Mathematics

Online MBA Certified Program in Entrepreneurship Development

Program Objective :

This course inspires entrepreneurial innovation and creativity through interactive lectures, workshops, and case studies in contemporary issues to include energy, life sciences, healthcare, and technology. Students will gain awareness of entrepreneurial innovation sources, structures and dynamics. Students will develop individual and group skills for generating innovative ideas and find ways to apply these ideas to address current issues and problems in different industries and settings.

Topics Covered:

An understanding of the Entrepreneur concept
How to Start an Enterprise
How to Enter the Market
How to be a Successful Entrepreneur
Business Plan
Faculty :
Prof. Anand J
PG in Management. Visiting Faculty at ITM, AMITY, Everonn, IIKM, IMT Ghaziabad

Online MBA Certified Program in Economic Environment in India

Certificate in Economic Environment in India

Program Objective :

The programme aspires to give the participants an insight into the Indian socio-cultural, economical, political and legal environment for doing business in India. The programme focuses on the growth sectors of Indian economy such as software, BPO, bio-technology, contract research and manufacturing. It facilitates the participants to learn about the Indian managers, their ways of being and how to relate with them. The programme also familiarizes participants with challenges of growth in Indian organizations and about the human resource practices in high performing Indian Organisations.

Topics Covered:

Introduction to Business
Economic Environment
New Economic Environment
Political Environment
Legal Environment
The Indian Economy: Sectoral Divisions
The Social Environment
The Technological Environment
The International Environment
International Economic Institutions
Indian Financial System: Commercial & Central Banks

Online MBA Certified Program in Organizational Behaviour

Certificate in Organizational Behaviour

Program Objective :

This course introduces the student to multidisciplinary approaches to human behaviour in organizational settings. Attention will be paid to both public and private sector organizations. A variety of issues will be examined from the perspective of the manager as well as those of the worker, the client and the citizen. To provide an overview of the influential theoretical perspectives and research findings in the field of organizational behaviour; To offer a set of conceptual frameworks, methodological approaches, and analytical skills which are useful in increasing our understanding of human behaviour in organizations.

Topics Covered:
Nature and Importance of Organisational Behaviour
The Emerging Challenges
Approaches to Organisational Behaviour
Foundations of Individual Behaviour
Personality
Perception and Individual Decision Making
Ethics and social Responsibilities
Values, Attitudes and Job Satisfaction
Learning and Behaviour Modification
Basic Motivation Concepts
Job Design, Employee Participation and Alternative Work Arrangements
Communication
Contemporary Issues in Leadership
Foundations of Organisation Structures
Human Resource Policies and Practises

Online MBA Certified Program in Research Methodology

Certificate in Research Methodology

Program Objective :

This course introduces students to a number of research methods useful for academic and professional investigations of information practices, texts and technologies. By examining the applications, strengths and major criticisms of methodologies drawn from both the qualitative and quantitative traditions, this course permits an understanding of the various decisions and steps involved in crafting (and executing) a research methodology, as well as a critically informed assessment of published research.

Topics Covered:

Research Fundamentals and Terminology
Importance of Research in Management Decisions
Defining Research Problems and Formulation of Hypothesis
Research Design
Methods and Techniques of Data Collection
Sampling and Sampling Distribution
Attitude Measurement and Scales
Data Preparation and Preliminary Analysis
Statistical Analysis and Interpretation of Data: Non -parametic Tests
Multivariate Analysis of Data
Model Building and Decision Making
Statistical Tests in Management Research
Computer Aided Research