Online MBA : Advertising 101 Concept Videos

Advertising 101 Concept Videos

Concept 1 : What is a brand?

Concept 2 : Understanding the difference between a product and a brand

CONCEPT 3: BRAND BUILDING ROADBLOCKS

CONCEPT 4 : BRAND TOUCHPOINT 

Concept 4 : Part 2 Cont'd Concept Of Brand Touch points - By Gayatri Thampi

Concept 5 : Understanding Brand Architecture

Concept 6 : Portfolio Roles in brand architecture

Concept 7 : System of Brands