Online MBA Certified Program in Business Communication
Program Objective :
This course will prepare you to write and communicate with grace, verve, and efficiency while managing the demands of the business world. A general knowledge of the basic theories of human communication in rhetorical, group, and interpersonal settings. A basic understanding of the principles and techniques of persuasion in interpersonal, group, and public speaking contexts.
An ability to successfully apply the above knowledge in actual small group, interviewing,
business, public speaking, and interpersonal situations. The ability to write well-worded and
persuasive resumes and other business communication.
Topics Covered:
Nature and Scope of Business CommunicationChannels, Networks, Forms and Dimensions of Communication
Oral and Written Communication
Non- Verbal Communication
Barriers to Communication
Principles of Effective Communication
Gateways to Communication
Media and Modes of Communication
Reading Skills
Listening Skills
Presentation Skills
Public Speaking Skills
Negotiation Skills
Meetings and Conferences
Business Letters
Enquiries and Replies
Orders and Replies
Circulars, Notices and Memos
Report Writing : Business Reports
Academic Report Writing
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